Life is complicated. Tanning shouldn't be. Simply Black offers everything you need for the ultimate tanning experience. Powerful tan maximizers, advanced skin care technology, and deep dark bronzers provide rich, golden color and radiant looking skin. Simply the best, Simply Black. Advanced bronzers blended with our exclusive DHA delivery system develops smooth, streak-free sunless color for up to 12 hours after UV exposure and can last up to 8 days. PureDark Tanning Technology heops stimulate melanin synthesis for deeper, darker looking tan.